Pure Electric’s concept was born in 2015 by Designer Veronica Stampacchia and Engineer Marcello Stampacchia by researching hi-tech materials and inedited technologies in the bike field.

The intent was to present a clothing line specific for E-Bike users and to satisfy performances like in front safety, speed, aerodynamics and wearability necessary for this hybrid vehicle.

The company is based in Italy. It is structured with the R&D, Design Studio and the Engineering Product Department.